Peloton Upgrades Equipment, Prices Climb Ahead of Holidays

Peloton Reinvents Its Fitness Line Ahead of Holiday Season

Peloton is making bold moves to regain growth as it heads into the holiday season. The company announced a revamp of its equipment lineup, the launch of a new commercial business unit, and price increases for both hardware and subscriptions. The strategy reflects Peloton’s effort to re-establish itself as a fitness leader while appealing to both individual consumers and commercial clients.

Smarter, Stronger, and More Connected Equipment

The refreshed lineup brings significant hardware and software upgrades. Machines now feature improved processors, stronger audio, faster WiFi, and enhanced integration across devices. The new Cross Training Series is designed to balance cardio, strength, yoga, and meditation in one ecosystem. Peloton’s Plus line also introduces an AI-powered tracking camera, immersive speakers, a 360-degree swivel screen, and voice-controlled functions for hands-free convenience.

A Push Toward Cardio + Strength Training

Modern fitness enthusiasts increasingly prefer hybrid workouts. Peloton’s redesign makes switching between cardio and strength training seamless. “We’ve integrated our largest swivel screen across the entire Plus line, offering 360° movement for easy transitions between workouts,” said Nick Caldwell, Peloton’s Chief Product Officer. This solves earlier frustrations where fixed screens limited workout variety.

Price Increases Across the Board

Peloton is also raising prices, positioning its new lineup as premium fitness solutions. Updated pricing includes:

• Bike: $1,695 (up from $1,495)
• Bike+: $2,695 (up from $2,495)
• Tread: $3,295 (up from $2,995)
• Tread+: $6,695 (up from $5,995)
• Row+: $3,495 (replacing the Row at $3,295)

Membership costs are rising too: All-Access now costs $49.99/month, App+ is $28.99/month, and App One is $15.99/month. CEO Peter Stern said, “The products are more expensive, but they deliver more value by combining strength and cardio into one solution.”

Betting Big on Commercial Fitness

Alongside consumer upgrades, Peloton has unveiled the Pro Series, a commercial-grade line of its Bike+, Tread+, and Row+. These durable machines are designed for high-frequency use in hotels, apartment complexes, corporate wellness centers, and country clubs. By combining Peloton’s signature experience with Precor’s manufacturing strength, Peloton aims to capture a larger slice of the business-to-business fitness market.

Dion Camp Sanders, Chief Commercial Officer, emphasized that Peloton equipment in hospitality spaces is already a powerful customer acquisition tool. Many users first experience Peloton at hotels, later converting into paying members.

A Holiday Gamble for Growth

The relaunch comes at a critical time—Peloton generates over 60% of its annual sales during the holidays. With upgraded hardware, a durable commercial lineup, and expanded membership offerings, Peloton hopes this holiday season will be the turning point for renewed growth and brand loyalty.

FAQs

What is cross training on Peloton?

Cross training combines cycling, strength, yoga, and mobility classes. Peloton’s new lineup makes switching between these workouts seamless.

Is 20 minutes a day on Peloton enough?

Yes. A consistent 20-minute session can improve cardio health and strength, especially when paired with balanced nutrition and rest.

What is the 75 rule in cycling training?

The “75% rule” suggests most training should be at 75% or less of maximum effort, focusing on endurance and recovery over pure intensity.

What is Peloton training?

Peloton training is a structured workout program across cycling, running, rowing, yoga, and strength classes delivered through Peloton hardware and the app.

What is the 80% rule in cycling?

The 80/20 principle recommends that 80% of rides be low-intensity while 20% are high-intensity sessions for optimal performance.

Do you lose belly fat with Peloton?

Yes. Regular cardio on Peloton combined with strength and a healthy diet helps reduce overall body fat, including belly fat.

Is Peloton considered HIIT?

Many Peloton classes, like Power Zone and Tabata rides, are structured as HIIT (High-Intensity Interval Training) sessions.

Why are so many instructors leaving Peloton?

Some instructors move on to new opportunities or personal projects, though Peloton continues to expand its roster of global trainers.

Is 30 minutes of stationary bike the same as 30 minutes of walking?

Cycling typically burns more calories and improves cardiovascular endurance faster than walking, though both are effective forms of exercise.

Disclaimer: This article is based on publicly available information and company statements. It is for informational purposes only.